Seven of 10 top-grossing U.S. nightclubs are in Las Vegas
Trade publication Nightclub & Bar revealed its 2013 Top 100 list of the nation’s top earning nightlife venues, with the clubs and bars of the Las Vegas Strip dominating the rankings.
Las Vegas is home to seven of the Top 10 establishments, and while that’s down from eight in 2012, the city continues to raise the list’s revenue ceiling: Top earners XS at Steve Wynn’s Encore and Marquee at The Cosmopolitan of Las Vegas tied for first place and broke records with annual earnings topping $80 million.
Twenty-one Las Vegas bars, clubs and lounges made the list, down one from last year, though its venues ranked higher overall with 16 placing in the Top 30. Rankings are based on estimates of each venue’s total revenue in 2012.
Nightclub & Bar, which hosts its annual convention and trade show in Las Vegas next month, reported a total revenue from the Top 100 venues of $1.5 billion, up about 7 percent from a year ago. The bar and nightclub industry continued to enjoy overall growth with a 3.9 percent jump in revenue.
“This demonstrates not only the relevance of the concepts but also the strength of their operations and promotional programs,” said David Henkes, vice president and on-premise practice leader at Technomic, the Chicago-based market research firm that helped develop the rankings. “They’re connecting with consumers and engaging them with entertainment and service elements that are driving success.”
So just how did Las Vegas’ world famous nightclubs stack up? Take a look at the Top 10 earners below:
2013 total revenue: $90 million-$95 million
Last year’s rank: XS climbed around $10 million to lay solid claim to the top spot, which it shared last year with Marquee at the Cosmopolitan in a tie at $80 million-90 million. XS took second place in 2012 with a total revenue of $60 million to $70 million. The venue helped usher in the era of the mega-club when it opened on New Year’s Eve in 2008 and continues to draw some of the biggest crowds on the Strip five years later with resident DJ royalty like Avicii, Zedd and Diplo.
2012 total revenue: $85 million-$90 million
Last year’s rank: Marquee slipped from the No. 1 spot it held on the list in its first two years of operation but nonetheless enjoyed unprecedented growth in 2013 with an earning increasing of about $5 million. The Cosmopolitan hotspot broke revenue records when it debuted in 2011, pulling in more than $70 million in its first year of operation. The 60,000 square-foot venue has lived up to its name since opening on New Year’s Eve in 2010 as a premier clubbing destination. With three rooms of genre-spanning music and a thriving dayclub, Marquee makes a point of defining itself from its peers with ahead-of-the-curve DJs and a playful, anything-goes party atmosphere.
2013 total revenue: $50 million-$55 million
Last year’s rank: The nightclub-restaurant-lounge continues to draw crowds with its globally recognized name and one-stop-shop nightlife model it helped pioneer, holding fast to its No. 3 spot on the list for a third year. Still, the venue saw an overall decline in earnings from the past two years, during which it brought in $60 million-$70 million annually.
2013 total revenue: $45 million-$50 million
Last year’s rank: Surrender has shared in the Wynn-Encore-property wealth of resident A-list DJs, and that’s done the decadent outdoor venue a lot of good in the past year: Surrender moved up a rank yet again, pushing LIV Miami Beach out of fourth place with earnings on par with last year’s bracket. The venue has continued to climb steadily up the list, jumping three spots last year from No. 8 in 2012, when it earned an estimated $35 million-$45 million.
2012 total revenue: $25 million to $35 million
Last year’s rank: With its 90-foot waterfall and plush red decor, the 12,000-square-foot club draws crowds with an ambiance that strives to be as lavish as its hotel’s namesake. The first of the Wynn club enterprise, Tryst remained within the same earning bracket as 2011 but climbed an impressive five places into the Top 10, up from No. 13 last year.
2013 total revenue: $30 million-$35 million
Last year’s rank: Pure held onto last year’s No. 6 spot, although it fell slightly from its total revenue of $35 million-$45 million. The nightclub slipped two spots on last year’s list, down from fourth place and an earning bracket of $45 million-$60 million. Nonetheless, the sprawling, Top 40-friendly club opened in 2005 is still going strong among a list of newer, trendier competitors.
2013 total revenue: $25 million-$30 million
Last year’s rank: Dining hotspot and Tao counterpart Lavo held steady at ninth place this year, with earnings comparable to 2012’s $25 million-$35 million bracket. The restaurant-lounge jumped up three slots last year from 12th place in 2012.
2012 total revenue: $25 million-$30 million
Last year’s rank: Bellagio’s fountain-side lounge climbed two spots from last year’s list, cracking the Top 10 and staying on par with 2012’s estimated earnings of $25 million-35 million. The club might be smaller than many of its Top 10 brethren, but it has made a name for itself since opening on New Year’s Eve in 2011 with hip mixology, open-format DJs and celebrity guests.